SPEAKER BIOGRAPHY
Jesse Richardson is an internationally acclaimed advertising creative director and the visionary founder of The School of Thought International, a non-profit organization dedicated to providing free critical thinking resources to people around the globe. Through innovative design and engaging content, The School of Thought has reached over 30 million individuals in seven languages, making a significant impact on global education.
With over two decades of experience in the advertising industry, Richardson has honed a unique skill set that combines creative direction, design, art direction, copywriting, and digital strategy. This expertise has earned him numerous international awards and recognition for his work on high-profile campaigns, including three of Australia’s most successful viral campaigns.
Richardson’s journey toward founding The School of Thought began with a profound realization about the deficiencies in traditional education systems. He noticed that while students are often taught facts and knowledge, they rarely receive instruction on how to think critically and independently. This insight led him to develop resources that simplify complex concepts, such as logical fallacies, into easily understandable formats. One of his most notable projects, the microsite yourfallacy.is, became an immediate viral success, educating millions about common logical fallacies.
In addition to his work with The School of Thought, Richardson continues to serve as a creative director at Flip, an advertising agency based in Brisbane. He is also a sought-after public speaker, delivering keynote speeches and workshops on topics related to critical thinking, creativity, and human behavior. His thought leadership extends to various media appearances, including features on Rationally Speaking and the You Are Not So Smart podcast.